This valuable collection of essays by 50 top sales experts is a goldmine of practical experience on how to close the deal. SalesDog.com has been in business over seven years, working with America’s leading sales experts to bring practical selling tips and strategies to salespeople, sales managers, business owners and entrepreneurs.

Over 25,000 sales professionals rely on their free weekly newsletter. As you will find, the book is a treasure-trove of sales advice you can literally take to the bank, including how to achieve the following essential skills:

• Read your prospect in 60 seconds or less
• Change a few words and double your income
• Grab your prospect’s interest in 15 seconds or less
• Leave voicemails that will have prospects calling you
• Close more deals by listening like a homicide detective
• Add-on selling strategies that really work
• Cool ways to beat the price objection

According to one impressed amazon.com reviewer:

This isn’t your typical sales book. It is a collection of authors writing on various topics, not a selling system or sales program. The authors are excellent writers and the information is current. I found the tone to be enthusiastic, humorous and easy to read. It’s a good book to read when you only have snippets of time and can’t get involved with a long read or concept. Each article has nuggets of wisdom in it and every one is written by a proven sales pro who has been in our shoes, not an academic or manager from some ivory tower.

That reviewer is right when he talks about how practical and experience-based this collection is. But he’s also right that this is a book you can pick at. The average concise but dense essay here is only two pages long — you can go straight to the topics you need to know about right now, or browse an article or two when you have a few minutes to spare.

In the words of the collection’s editor, Michael Dalton Johnson: “This book contains real-world advice to help you unlock the secrets of successful selling and accelerate your career. If you want to gain the knowledge, skills, and confidence to succeed in today’s fast-paced and ever changing selling environment, this book is for you.”

Source: Michael Dalton Johnson (Ed.) Top Dog Sales Secrets: 50 Top Experts Show You Proven Ways to Skyrocket Your Sales. Carlsbad CA: Penny Union Corporation, 2007. paperback, 288 pages. Available from amazon.com for a discounted $16.47 or from SalesDog with a bonus bundle of other valuable publications.

Related Post: “Proven Methods for Selling Services,” EBT Blog 04/03/07.

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