The fundamentals of a good pay-per-click campaign have not changed over the past six years. However, every single day, advertisers new to the world of PPC advertising are making the same mistakes as veterans made years ago.
You can save yourself lots of time and money by examining the mistakes of others so that you do not fall into the same traps of creating unprofitable PPC campaigns. Here are seven of the most common mistakes I see new advertisers make—and more importantly, how to avoid them.
Not setting & measuring campaign goals
Before you start any advertising campaign you should set the goals for what you wish that campaign to achieve. If you do not have goals, there is no way to know which keywords, ad copy or landing pages are meeting your goals or just wasting money. A conversion goal is a metric your define for your account. It could be a form fill, a phone call or an eCommerce checkout. First, set your account goals. Second, find a way to measure those goals…
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