eMail Marketing
Strategy, Applications, and Best Practices
This guide will serve as both a quick-start manual to getting started right away, as well as a valuable ongoing reference resource. Congratulations! In a short time you will be able to start using the wide range of e-mail marketing strategies to get yourself more traffic or sales and successfully build your brand. Build and manage your newsletter and mailing program and generate recurring sales from the best prospects - your current customers!
With just a little study and application, our easy to understand style and presentation will make you a proficient list manager in no time.
Over 60 pages of detailed how-to - Grow Your Sales!
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Contents
1. State of the E-Mail Art
- E-Mail Is Not Dead
- Spam Wonderful Spam
- The Can-Spam Act
- Double Opt-In Mailing List
- E-Mail Marketing Software
2. E-Mail Marketing - The Process
- Text vs HTML
- Targeting Promotional Messages
- Getting Your Message Across
- Evaluating E-Mail Campaigns
- E-Mail Marketing Blogs
3. Killer E-Newsletters
- Significant Advantages
- E-Newsletter Best Practices
- Growing Your Subscriber List
- E-Newsletters About E-Mail Marketing
4. Glossary of Terms
5. Selected How-To Books
6. Full Text Resources
BUY NOW! - Only $19.95
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