Online Tutorials, Educational Articles
Affiliate Marketing Series
Affiliate Marketing: Choosing the Right Program
By Peter Ishikawa
Advertising and marketing efforts to acquire customers is a big deal and costs you money. The ultimate success of your affiliate marketing venture depends significantly on this investment. If you are willing to do most of that marketing effort for a partner as an affiliate on spec-you don't get paid unless they make a sale or at least acquire a good prospect-this places you in an enviable position... [LINK]
Affiliate Marketing: What's It All About?
By Peter Ishikawa
Affiliate marketing is a referral system in which promotional banners, buttons or text on your Web site are linked to a merchant's storefront site. Affiliate marketing is a win-win concept that accounts for about a quarter of all e-commerce revenues... [LINK]
Business Basics
Feng Shui Office
By Paul Nicholls
Feng shui is neither superstition, philosophy, religion, nor New Age. It's practical and has been working effectively for about three thousand years. But don't take my word for it. Companies like AT&T, British Airways, Microsoft, Hewlett-Packard, Logitech, Midland Bank, and The Wall Street Journal have all applied feng shui to their businesses... [LINK]
Content Is King for Generating Traffic
By Paul Nicholls
Surfers go online mainly to find information. If you can satisfy that need then you will increase your traffic, enhance your brand, and acquire and retain more customers. The catch is that your content-whether free on your site, distributed elsewhere gratis, or sold as an informational product-has to be killer content that's valuable in the eyes of consumers. Entrepreneur.com's Tim Knox [2004] says information is the best product to sell online for the following reasons... [LINK]
Online Business Trends
Online Dating Services: Down But Not Out
By Paul Nicholls
Online Dating sites have enjoyed meteoric growth over many years. This was one of the few paid-content success stories of the dotcom boom. As recently as 2003, total revenue for companies in the online dating market was growing at more than 70% annually. No more. Today online dating is a hectic market; competition is coming from all directions... [LINK]
Using Testimonials: Going the Extra Mile
By Paul Nicholls
Over 60% of consumers say that knowing and trusting the sender is the key factor in determining whether they would open an email. [eMarketer 2006] With email open rates declining, trust becomes even more important in getting your message across effectively. The same goes for your Web site... [LINK]
Statistical Analysis/Marketing Trends
How Are You Doing? Competitive Intelligence with Alexa
By Peter Ishikawa
Since early 1996, Alexa has been crawling the public Internet collecting data to create a range of useful products and services. These include site information such as traffic rankings and related links. They are currently gathering approximately 1.6 Terabytes (1600 gigabytes) of Web content per day... [LINK]
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